Expanded holiday advertising campaign runs November 29 through January 10, giving Michigan cannabis retailers more than six weeks of promotional exposure through MITechNews digital channels.
ANN ARBOR — Michigan cannabis retailers can promote their businesses for less than $12 a day through an expanded 43-day Michigan Cannabis Holiday Shopping Guide offered by MITechNews.com.
The advertising campaign begins Sunday, November 29, 2026, and continues through Sunday, January 10, 2027, providing more than six weeks of promotional exposure during the holiday shopping season.
The expanded campaign covers Thanksgiving weekend, Christmas, New Year’s and the first full week of January, giving participating dispensaries additional opportunities to reach holiday shoppers.
Single-location advertising packages are available for less than $12 a day over the full 43-day campaign. Special pricing is available for cannabis companies operating multiple dispensaries.
The Holiday Shopping Guide will be promoted through MITechNews.com, its weekly newsletter, LinkedIn, Michigan and Ohio cannabis Facebook communities, and the Michigan Cannabis Today video podcast.
Each participating retailer receives a storefront photograph, business listing and direct website link in the online Holiday Shopping Guide, supported by a shared digital advertising campaign.
The program is designed to help Michigan dispensaries attract holiday shoppers without the expense of developing individual digital advertising campaigns.
Cannabis Stories Among MITechNews’ Most-Read Articles
Michigan cannabis business reporting continues to generate strong reader interest on MITechNews.
During the 30-day period from October 16 through November 14, 2026, five cannabis-related articles appearing among the publication’s 10 most-viewed posts and pages generated a combined 4,372 views, according to WordPress Jetpack statistics.
Cannabis stories occupied the top two positions among individual articles.
An article examining how Michigan cannabis votes could unlock millions of dollars in investment attracted 1,410 views, while coverage of a string of break-ins at Michigan cannabis dispensaries generated another 1,259 views.
Three additional cannabis articles covering regulatory enforcement and federal marijuana rescheduling attracted a combined 1,703 views.
The results demonstrate substantial reader interest in cannabis business developments, providing an established editorial audience that the Holiday Shopping Guide can seek to reach through MITechNews’ promotional channels.
Across all coverage categories, MITechNews recorded approximately 209,000 active users and 269,000 sessions during January through September 2026, according to Google Analytics 4.
These figures represent publication-wide traffic rather than cannabis-only readership.
Holiday Guide Will Reach Michigan And Ohio Cannabis Consumers
The Holiday Shopping Guide will be supported by a coordinated promotional campaign across MITechNews’ established digital media channels.
A shared leaderboard advertisement and square display advertisement on MITechNews.com will direct readers to the guide, where they can explore participating Michigan cannabis retailers and visit their websites.
Additional promotional channels include:
- MITechNews weekly newsletter: Approximately 2,500 subscribers.
- LinkedIn: Approximately 7,000 followers.
- Facebook cannabis communities: Planned promotion through cannabis Facebook groups in Michigan and Ohio, including communities where MITechNews regularly shares cannabis business reporting.
- Michigan Cannabis Today: A video podcast produced several times each month covering Michigan’s cannabis industry, regulatory developments and market trends.
Promotion through Ohio cannabis Facebook groups provides an additional opportunity to reach potential cross-border shoppers interested in Michigan dispensary holiday promotions.
Christmas and New Year’s sales may provide additional incentives for those consumers to visit participating Michigan retailers.
The Holiday Shopping Guide will feature only licensed Michigan cannabis retailers, while its promotional reach will extend beyond Michigan’s borders.
Affordable Holiday Advertising Without Custom Design Costs
The program is designed to make participation simple and affordable for Michigan cannabis retailers.
Rather than requiring each business to create and purchase individual banner advertisements, MITechNews will promote one centralized Holiday Shopping Guide featuring participating retailers.
Each retailer provides three items:
- A clear exterior photograph of its storefront.
- Its business name and Michigan location.
- A link to its official website.
MITechNews will create a standardized listing featuring the retailer’s information.
Visitors can follow the link to the retailer’s website to explore current products, prices, availability and holiday promotions.
Retailers maintain their own product information and holiday offers, eliminating the need for continual advertising updates on MITechNews.
Flexible Advertising Packages For Single Stores And Multi-Location Operators
The expanded 43-day Michigan Cannabis Holiday Shopping Guide offers advertising opportunities for independent dispensaries and companies operating multiple retail locations.
Single-location advertising packages are available for less than $12 a day for the full campaign.
Special package pricing is available for cannabis companies that want to feature multiple dispensaries under one advertising agreement.
Rather than purchasing separate advertising packages for every store, multi-location operators can request a customized proposal covering their participating Michigan locations.
All participating retailers receive placement in the Michigan Cannabis Holiday Shopping Guide and benefit from the shared promotional campaign across MITechNews digital channels.
Retailers interested in participating are encouraged to contact MITechNews to discuss pricing and the number of locations they would like to feature.
Retailers joining after November 29 will receive placement for the remaining campaign period.
Participation is open to licensed Michigan cannabis retailers, subject to MITechNews advertising approval.
Reserve Your Holiday Shopping Guide Listing
Michigan cannabis retailers interested in participating are encouraged to reserve their positions before the November 29 launch.
The expanded campaign provides 43 days of promotional opportunity, covering Thanksgiving weekend, Christmas, New Year’s and the first full week of January.
For less than $12 a day, a single-location retailer can participate in a holiday advertising campaign supported by MITechNews’ digital publishing, newsletter, social media and video programming.
For advertising reservations, multi-location package pricing or additional information, contact Mike Brennan, Editor and Publisher of MITechNews.
Email: [email protected]
Phone: 734-786-2644
Advertising Announcement: The Michigan Cannabis Holiday Shopping Guide is a paid promotional program. Participation does not influence independent editorial coverage by MITechNews.
