rebranding

How Effective Is It To Have Your Product In Your Brand Name?

The brand name and product name are two essential elements of a company's branding strategy. The brand name is the unique identifier or trademark that distinguishes a company from its competitors. The product name, on the other hand, is the name given to a specific product or service offered by the company. You also should

By |2023-05-25T16:18:35-04:00April 24th, 2023|Guest Columns|

GR Software Developer Blue Medora Now observIQ

GRAND RAPIDS - Software developer Blue Medora has rebranded and relaunched its retained business. The company, which now goes by the name observIQ, announced Tuesday morning the name change and its intentions on disrupting the observability space. The first step in those efforts comes with the launch of its new open source log agent, which

By |2020-07-22T10:36:59-04:00July 22nd, 2020|New Products / Contracts, Software|