BeAlive Closes $3.5 Million Seed Round Led By KittyCat Capital
MIDLAND — BeAlive, which says it is the first digital consumer entertainment brand for millennials who are enthusiasts of outdoor sports, announced a $3.5 million seed funding round, led by Midland-based KittyCat Capital, an investment and advisory firm that focuses on bringing more women into the alternative investment market. BeAlive aims to deliver short-form video,