ANN ARBOR – Icon Interactive, a digital marketing agency, has acquired Hydric PTY, a digital app studio in Brisbane, Australia.

Hydric PTY specializes in developing enterprise-level mobile and web experiences for companies including Bose, MTV, Reebok, Spotify, Sony, and Twitter. The company serves millions of end users around the globe. Hydric focuses on creating mobile platforms that can serve high-demand feature sets with minimal management and resources.

“This acquisition really cements what has been an ongoing relationship with Hydric for a few years now,” says Rob Cleveland, CEO of ICON Interactive. “We recognized that each organization comes into this with very similar values, skills, and a sense of determination in finding great solutions for clients.

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