LANSING –
Tourists will now be able to engage with Pure Michigan commercials to discover
information about specific destinations with the video spots.
The technology
comes from Detroit-based Clickivated. When a scene of interest plays, users can
click on the icon to the right of the screen and get immediate access to
individual websites of featured destinations to view activities, make
reservations and help build a personal travel itinerary.
“This
technology makes our advertising spots truly interactive, providing viewers
with real-time information on the destinations highlighted throughout the ads,” said David Lorenz, Vice President of Travel Michigan, part of the Michigan
Economic Development Corporation. “We are proud to be working with this growing
Michigan company and to be the first adopter of this technology for tourism
marketing.”
While the
Clicktivated content is interactive, it does not disrupt the original video
content and viewing experience through pop-ups or other distractions. The Pure
Michigan Clicktivated videos will work across all devices and browsers, as well
as inside Facebook.
“The state
of Michigan is a leader in innovation within the travel industry, recognizing
the impact Clicktivated content will have on the viewer experience,” said Chris
Roebuck of Clicktivated. “Clicktivated allows for direct viewer interaction to
learn additional information on the various destinations featured in these
videos and even the opportunity to book a trip directly through the video. Combining
Clicktivated’s technology within the Pure Michigan video series separates
Michigan from other tourism marketing efforts – visitors now have a new and
exciting way to gain information and interact with this beautiful state.”
All three
founders of Clicktivated are native Michiganders who are committed to
showcasing the innovation and technological talent found in their home state.
Clicktivated’s technology is fully cross compatible on all platforms and
devices and is the first technology company to allow for viewer
interaction within videos on an iPhone without having to use a loaded app or
platform.
