DETROIT – Lume Cannabis Co. announced a five-year agreement with 313 Presents in which Lume will become the exclusive cannabis brand of 313 Presents’ DTE Energy Music Theatre in Clarkston (formerly Pine Knob).
The announcement represents the very first integrated, activated cannabis partnership in 313 Presents’ portfolio, which will include marketing opportunities spanning culture, music and entertainment, the companies said in a joint press release.
DTE Energy Music Theatre will include Lume branding throughout the venue, including widespread signage, a dedicated 6,000 square-foot “Tree House” lounge and satellite activations throughout the venue.
Located inside DTE Energy Music Theatre’s West Entrance, Lume’s newly built “Tree House” provides ample outdoor space for concert goers to socialize and enjoy food and beverage offerings. Cannabis consumption and purchase is not permitted on-premises; however, the lounge contains indoor areas where guests can purchase Lume-branded merchandise and learn about the company’s retail offerings across its 18 off-site recreational dispensaries.
Inspired by the soul of Detroit, 313 Presents promotes and produces concerts, theatrical productions, sporting events and shows at six world-class venues across southeast Michigan, including Little Caesars Arena, Fox Theatre, Comerica Park, DTE Energy Music Theatre, Meadow Brook Amphitheatre and Michigan Lottery Amphitheatre. DTE Energy Music Theatre’s 2021 event lineup includes performances by Chicago, The Black Crowes, Dave Matthews Band, Kings of Leon, Maroon 5, KISS, Brad Paisley, Alanis Morissette, Zac Brown Band and many more.
Please visit 313Presents.com to see the full schedule.
Lume currently operates more than one million square feet of cultivation in Michigan and is planning to add 22 retail locations by year-end for a total of 40 recreational dispensaries in Michigan.
To learn more about Lume, please visit www.lume.com.
