ANN ARBOR – Atomic Object has named Jonah Bailey as the software design and development consultancy’s new Managing Partner in Ann Arbor.

Bailey is taking over the Managing Partner role from Darrell Hawley, who served on the Ann Arbor office’s first management and leadership team after Atomic acquired SRT Solutions in 2013. Atomic Object’s Ann Arbor office employs a dozen people.

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Bailey will join John Fisher on the office’s management and leadership team, which conducts sales, manages staff and client relationships, and develops new business.

Until now, Atomic Object has filled this role in its Ann Arbor and Grand Rapids offices with former software developers. Atomic CEO Carl Erickson says the move to promote the first software designer into the position is a natural result from having brought design into the company eight years ago.

“Design is the tail that should wag the dog in software development,” said Erickson. “Design might not be more than 20 percent of a project’s budget, but determining the right thing to build, then building it right, prevents waste and increases our clients’ success.”

Bailey spent the last decade managing complex software and web design projects that span industries and continents. Since joining Atomic in 2015, he’s tackled software projects as Atomic’s design lead for clients like Deluxe Rewards, VCE, and Drug Free Sport. 

Bailey says he’s looking forward to furthering Atomic’s brand in southeast Michigan.

“It’s a daunting challenge to step into a leadership role at an organization filled with smart, passionate people,” he said. “At the same time, I feel incredibly positive about our future in Ann Arbor and in the wider Metro Detroit area.”

Atomic Object creates applications for web, mobile, desktop, and embedded devices. Atomic is an employee-owned company.