DETROIT – Mobile Monday Detroit will explore the definition, basic use principles, and benefits of Mobile Analytics related to mobile websites, mobile apps, and mobile marketing campaigns during its March 20 event at RIIS in Troy. The event will begin at 6 p.m.
Local analytics experts Jas Sidhu of AppDynamics and Jarell Brown of Jack Morton Worldwide will answer questions such as:
- How are end-users interacting with a mobile app?
- What was the impact of the last mobile app release?
- Are there any 3rd party integrations impacting user experience?
- What is the crash rate of a mobile app?
- How is revenue or conversion tracking as compared to last year?
- How are brands capturing consumer data with or without you knowing?
- What information are brands getting about users?
- How is data being collected then tied into other channels to get “richer” quality data?
- What types of firms are collecting and using data?
The event is free to attend but advance reservations via Meetup ARE REQUIRED in order to attend; make your reservation at http://meetup.com/Mobile-Monday-Detroit. Refreshments will be served courtesy of our host and sponsor, RIIS. Free parking is available onsite.
Mobile Monday Detroit is sponsored by the Mobile Technology Association of Michigan (MTAM) and RIIS.
