DETROIT – At Channel Sales.PRO, CEO Rick Beckers helps technology companies grow using a powerful mix of industry expertise, experienced consultants, and modern sales strategies.
In this video, Beckers shows how Channel Sales.PRO helps tech sales and service organizations generate more leads, land new customers, and expand inside their ideal customer profiles—without adding headcount.
During the interview, Beckers breaks down why it’s become so hard for MSPs, VARs, SaaS providers, cybersecurity firms, and other tech companies to find new clients.
He also explains why traditional tools like CRMs, email marketing, and social media aren’t enough on their own anymore.
And finally, Beckers shares how AI and intent data are changing the game—giving companies smarter, more precise ways to identify and connect with the exact customers they want to reach.
During the interview, Beckers addresses several key topics, including:
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The growing challenge Managed IT Service Providers (MSPs), Value-Added Resellers (VARs), SaaS companies, cybersecurity firms, and other technology businesses face when trying to attract new clients.
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The limitations of familiar sales and marketing tools such as CRM platforms, email marketing, and social media.
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Emerging developments that are reshaping how technology companies approach sales and marketing.
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How artificial intelligence and intent data enable more precise targeting, allowing companies to identify and engage exactly the organizations they want to reach.
To learn more, click on this video.
You also can connect directly at www.channelsales.pro.
