ROYAL OAK – Dale Keipert, CEO of 360 Interactive, talks about his digital marketing agency, which he started in 2003 after a career of marketing in the corporate world. Digital marketing agencies do what ad agencies do, but in the online space. What 360 Interactive recommends is a business must figure out what its goal are now, what its customer segments are and then formulate a plan.
Why do you think you need a new website, Keipert often asks clients. It may not necessarily be a poor performing website. 360 Interactive performs a gap analysis which asks these questions: Where do you want to be? What market segment do you want to attract? Is your website up to speed? What does you business organization look like online? Once completed, 360 Interactive helps businesses find the right online path that will give them the biggest return on investment.
To find out more insider information from Keipert, click on https://soundcloud.com/podcastdetroit/m2-episode-40-dale-keipert-360-interactive
