DETROIT – Great news for US players, especially those in Michigan as Playtech, one of the world’s leading gaming software providers,  finally launched their first iGaming app in Michigan in partnership with Parx Interactive. After both parties announced they were working on a strategic agreement early this year, it was only a matter of time until they caught the public’s attention again.

Play Gun Lake | The New iGaming App In The Market

The new iGaming app, Play Gun Lake, is powered by Playtech’s IMS and Player Account Management (PAM) platforms which ensure players don’t miss out on any content from Playtech. 

For a long time, the US online gambling market has been a tough nut to crack, but this bold statement from Playtech is proof enough that it faces its challenges head-on. The app is joining the race and competing with other operators in the market to get players’ undivided attention. 

In an interview, Shimon Akad, the chief operating officer at Playtech, said: “The launch of Playtech’s iGaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. THEREFORE, the US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry-leading gambling entertainment across multiple states and products.”

Also, Matthew Cullen, the Senior Vice President iGaming and sports at Parx Casino, in the same interview, added: “We are delighted to launch playgunlake.com, our new iGaming app in Michigan with Playtech and to bring the success of Parx into the Michigan iGaming market.

Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry-leading content is particularly exciting.”

After such big news, you can expect online watchdogs, which review and rate the best online gambling sites in the American market, to tell you soon what players think of the app and whether it’s worth your time.

Online Gambling In Michigan

Online gambling is relatively new in the US, and only a few states have legalized it. Michigan is one of those few states, and it launched online sports betting and casino just recently, in January 2021. 

The Michigan Gaming Control Board had to sit down and formulate rules and regulations to ensure players are protected first before giving online casinos the green light. And since then, the industry has been growing, giving players more entertainment and casinos & the state more revenue. 

Market Size

From looking at the revenue generated by online bookies and casinos, you can tell players in Michigan were anxious to play and bet online. In April 2021, sportsbooks recorded total bets amounting to slightly under $250 million and got to walk away with revenues of $11 million.

Online casinos reported an even higher gross revenue of $88,869,106, ranking Michigan as one of the top states in the online casino industry. Ever since the state allowed online gambling, all the 12 online casinos have generated total revenue of $280 million so far.

Players In The Industry

As we mentioned earlier, the online gambling industry in Michigan is relatively young and is in its early stages since it only debuted in Jan 2021. Players in Michigan can choose where they want to have their fun from a list of 12 online casinos.

It might not seem much, but at least it provides for variety. The 12 players in the online gambling industry in Michigan include BetMGM, FanDuel, Barstool, DraftKings, BetRivers, Golden Nugget, William Hill, Four Winds, Wynn TwinSpires, Points Bet, and Fox Bet.

When it comes to the revenue generated, the top three casinos that rank high are FanDuel, DraftKings, and BetMGM. Each of the casinos makes well over $10 million in gross revenue. 

You can access all 12 casinos on your desktop or mobile device since they are optimized for both platforms to provide the best gaming experience. Gaming experts predict that more and more players will join the industry as time goes by. 

Impact To The Economy

States are always looking for ways to increase their tax revenue collection, and those that have accepted online gambling don’t regret it. Take, for instance, Michigan—in April, the state collected $18,126,254 in tax revenue

The revenue collected every month exceeds the previous, and this is a trend that is unlikely to change. More people are looking to kill boredom online by playing their favorite casino games, be it Slots, Roulette, Blackjack, or Poker, and the numbers are evidence of that.

When regulated appropriately and responsible gambling is encouraged, the industry of online gaming can thrive with no setbacks. Players get their entertainment, casinos generate their revenue, and states collect their taxes—it becomes a win-win for everybody. 

Author Bio

Hi! I’m Bryan, and I’m a passionate & expert writer with more than five years of experience. I have written about various topics such as product descriptions, travel, cryptocurrencies, and online gaming in my writing journey. The latter is one of my favorites topics, and you can find some of my premium casino content at OUSC.