DETROIT – Internet Protocol (IP) has truly transformed the world of the Internet and technology. IP addresses enable the servers to identify different traffic routes that are spread across local networks of the Internet. An IP address is a core resource with a unique identity that leverages enjoying a meaningful presence over the Internet.
An IP address is the domain identifier on the Internet and these web domains are mainly identified by either a shared IP or a dedicated IP address. A dedicated IP as the name suggests is an IP address that is not shared or used by any other domain. Whereas a shared IP address is shared and used by multiple domains at a time.
The option of choosing between the best-dedicated IP vs shared IP depends upon its usability, stability, reliability, and security for a business. The utilization of an IP address enhances when it is being used for corporate and email marketing purposes.
When to Use a Dedicated IP?
Dedicated or shared IP addresses have unique and exclusive characteristics that make them unique and more adaptable in certain situations. Let us see which situations are best to use a dedicated IP.
Enjoy Individuality
Dedicated IPs are used for individual and exclusive purposes. The user has complete control over the domain and can easily enhance his deliverability process and speed. Besides, the user can easily point to and solve any IP issue.
Leverage Easy Access to the Internet
Online businesses look out for necessary checks before launching their website on the internet. A dedicated IP enables the user to easily and directly access the server without making any changes in DNS or domain settings. A dedicated IP address is assigned through a service like VPN or a hosting provider.
Enhance Reputation while Sending Email
Most of the websites run over a single IP address which creates unforeseen difficulties. Some situations often occur where another user using the same IP address as you gets banned or blacklisted. This affects the email delivery process and results in most of the emails getting delivered in a spam box.
Augment Business Identity
Online stores or eCommerce-related business activities require a dedicated IP address as it does not require users to use any third-party service to make payments. Users can enjoy the security and privacy they need to keep their customer’s data safe.
Avoid the Need for Extra Verification
Most of the IP addresses are blacklisted because of a sense of distrust or suspicion. The use of a suspicious IP address pushes the user to get through an added step of verification to log in to any service. But when you have a dedicated IP address you do not have to pass or wait through these added steps of verification.
When to Use a Shared IP?
A shared IP address is shared between several websites or domains. Shared IPs are one of the great choices for small groups with small budget restraints. Other situations where shared IP gives optimized results include:
Enjoying Cost-effective Benefits
A shared IP facilitates the user with more cost-effective options compared to dedicated IP. It is particularly an inexpensive option because the cost of server hosting is divided between the users. This is one of the most looking forward choices for startups or small businesses that have limited budgets.
Leveraging Easy Installation Facility
Shared IP means the hosting is also shared. When shared hosting servers are used it gives the user access to already installed software that they can use for their business or website. This preloaded software is easy to set up and install with just a click of a button.
Seeking out Email Campaigns
Shared IP is one of the feasible options when a business is focusing on establishing an email campaign with low volume. Every IP address requires a warm-up period to build a reputation. That is why sending out emails slowly through shared IP helps in gaining ISPs’ trust.
Establishing a Consistent Volume
Shared IPs freed you from the exhausting process of warming up and getting your IP out from the spammers’ list. Once the server gets to know that the domain address is already established it helps you get through the mailbox easily.
Enhancing User Reputation
A shared IP address is used by multiple users. And if the users who are using shared IP have a good reputation they not only promote a safe and collaborative work environment but also positively impact the reputation of the organization.
Conclusion
Choosing between the option of dedicated IP vs shared IP is truly a user’s choice depending upon differing circumstances. A dedicated IP works best when you have to send or receive high-volume traffic. Whereas, shared IPs are shared among team members and are usually adopted by a small group of users.
Precisely, the adoption of the right IP address mainly depends upon your business goals and resources. Businesses that want to enjoy a positive reputation must opt for dedicated IP to reliably utilize their assets. And the startups who have limited budgets and resources must opt for a shared IP to share budgetary expenses.
This article was provided by Sania Saleem email [email protected]
