Study: Are Retailers Really Ready For Internet of Things?

Study: Are Retailers Really Ready For Internet of Things?

BOSTON – Retailers know the Internet of Things (IoT) is coming and will bring significant changes. Dealing with these changes, well, that they haven’t figured out yet.

A new study from RSR Research (“The Internet of Things in Retail – Great Expectations”) 42 percent of surveyed retailers strongly agree and another 38 percent agree that IoT will drastically change the way companies do business in the next three years.

IoT is generally as a network of “smart” devices with Internet connectivity that can automate many retail functions, such as ordering products or sending alerts when they need repair or replacement.

What’s more, similar percentages of respondents strongly agree (39 percent) or agree (41 percent) IoT will have a dramatic impact on consumer products in the next three years.

However, there is far less industry agreement on how prepared retailers are for these impending changes.

When presented with the statement “My company has no idea how IoT will impact our own operations in the next three years,” 13 percent of respondents strongly agreed and 21 percent agreed. This means one-third (34 percent) of surveyed retailers admit they are not prepared for IoT.

Another 22 percent are neutral on whether or not they have an idea about IoT’s impact. Thus less than half of respondents are confident enough in their IoT preparedness to disagree (30 percent) or strongly disagree (14 percent) with the statement.


By |2015-10-15T17:53:02+00:00October 15th, 2015|Featured, Internet, Mobile MI|

About the Author:

Founder of Michigan News Network, and serves as CEO, as well as Editor & Publisher of MITECHNEWS.COM. Brennan has worked since 1980 as a technology writer at newspapers in New York, NY, San Jose, CA., Seattle, WA., Memphis, TN., Detroit, MI., and London, England. He co-founded and served as managing editor of Pacific Rim News Service (SEATTLE), which developed a network of more than 100 freelance journalists in 17 Asia-Pacific countries.

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