TROY–Officials at the Troy data analytics and consumer intelligence provider J.D. Power announced the company had acquired Edison, N.J.-based Superior Integrated Solutions Inc., a developer of finance and insurance software used by automotive dealerships.

Terms were not disclosed.

“We are focused on maximizing the value of our extensive data and analytics assets by connecting the key components of the auto industry supply chain from OEMs to dealers to consumers and empowering each link in that chain with critical intelligence, streamlined workflows and user-friendly software,” said Dave Habiger, president and CEO of J.D. Power. “By partnering with Phillip Battista and his amazing team at Superior Integrated Solutions, we will be well positioned to help auto dealers maximize profits while delivering a world-class customer experience.”

More than 7,700 auto dealers use the Darwin Automotive Platform from Superior Integrated Solutions. The software supports both showroom and digital sales with highly personalized, customer-focused tools to select vehicle financing and protection options. The technology leverages data and predictive analytics to customize customer offers based on a range of criteria including specific vehicle information, overall deal structure and the situation for each individual customer. The Darwin Automotive Platform is used in one-third of all new-vehicle transactions today.

“The auto industry is undergoing a historic transformation that will put powerful customer analytics and highly customized, multi-channel solutions at the center of the vehicle purchase experience,” said Phillip Battista, CEO, of Superior. “J.D. Power is an iconic brand that drives consumer confidence worldwide and the combination of the J.D. Power brand and our technology will be a game changer for the industry affecting everyone from online consumers to dealers to OEMs to insurers. We are thrilled to be working with J.D. Power and look forward to even bigger and better innovations to come.”

Superior’s senior leadership and its 88 employees will join J.D. Power and will form the base of a new dealership technologies division.

More at www.jdpower.com.