UM Student Fund Invests In Ann Arbor Digital Content Company

ANN ARBOR – The University of Michigan’s Zell Lurie Commercialization Fund has invested in ContentOro, a digital content firm based in Ann Arbor.

The $50,000 investment from the Zell Lurie Fund, part of a larger bridge round, will help ContentOro grow its content offerings and customer base.

In June 2015, the company closed a $450,000 seed funding round with Michigan Angel Fund, Lis Ventures and InvestMichigan, all of which have joined the Zell Lurie Commercialization Fund as part of the current bridge round.

ContentOro plans to raise its Series A round in 2017.

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About the Author: Matt Roush

Matt Roush is Managing Editor of the University News Bureau and Director of Media Relations at Lawrence Technological University in Southfield, and co-host of MITech TV with MITechNews founder and publisher Mike Brennan. Before joining LTU, Roush spent more than 30 years as a reporter and editor covering high tech, business, and local government for media outlets including WWJ Newsradio 950, Crain’s Detroit Business, the Kalamazoo Gazette, and the Traverse City Record-Eagle.