Social Media Marketing news, topics and information
It's a true saying that "without marketing, you'll have no market." No customers, no market share, and no profits. Marketing activities alone won't do the trick, though. Your efforts must be effective, otherwise you won't capture the leads you need to make the sales. These conversion rate optimization (CRO) tactics can make a critical
The whole point of having a website is to get leads you can turn into sales, but it’s a fact of life that what we want and what we get are often two different things. Perhaps your website gets traffic, but how many of the visitors are genuine leads? And out of those leads,
For business owners, increasing their website traffic used to be like the gold medal win in the Tokyo Olympics was for Sydney McLaughlin—incredible and ultra-rewarding for all her hard work. That’s not the case anymore! In the current virtual landscape, conversions significantly outrank impressions as an indicator of online success. And, just like Sydney,
DETROIT - There are over 1.5 billion websites on the internet, and if you own a site, you’re up against some very tough competition. Hitting the right audience requires skilled search engine optimization (SEO). If you’ve been trying your hand at SEO marketing, but your site doesn’t seem to be progressing the way you’d expect
Most manufacturers have experienced sales slumps at one time or another. When it happens, it’s vital to get your sales team’s heads back in the game and find a solution to the problem. The company’s website is one of the first places you can look for clues to the problem. Here are some things
Whoever said change is bad wasn’t a marketer. Honestly, change is the only thing you can be sure of these days, and it applies to digital marketing 100%. Since the beginning of 2021, for example, we’ve seen a bunch of new website trends aimed at increasing the conversions manufacturing companies get from their websites.
So your manufacturing company has a website. Great! And the website has a nice-looking home page. Double great! Your marketing is taken care of. Or is it? Sadly, an attractive home page plus a static website simply doesn’t equal floods of inbound leads. Unless you’re supremely lucky, you’ll need to put conversion rate optimization
BLOOMFIELD HILLS—Ready to buy a used car entirely online? Bloomfield Hills-based Penske Automotive Group Inc. (NYSE: PAG) and Atlanta-based Cox Automotive Inc. are ready to sell you one that way. Officials at the two companies have announced the launch of CarShop, a fully automated technology platform to enable the online retail sale of used vehicles.
Summary: Conversion Rate Optimization (CRO) is a marketing process to generate more leads and sales from your target web pages. CRO helps to generate more leads and sales from your target web pages with lower acquisition costs. What would 12% more leads and sales do to your revenues? CRO can achieve this for you.
DETROIT - Nowadays, over a dozen states have legalized online sports betting in the U.S. Since these changes have taken place the market has expanded at a rapid rate, creating an industry with a value that could reach upwards of $40 billion in the next few years. Clearly this means that more and more bookmakers
