NEW YORK – With the release of virtual and augmented reality and the advance of hardware devices, VR is poised to hit the mainstream in the coming years. Healthcare, art, entertainment, sport — the list of applications for VR is endless.

Since 2016, virtual reality started to penetrate into the automotive market, as more and more industries became excited about the true potential and benefits this technology can offer. Indeed, a number of car giants that want to catch up with the latest technology trends and explore the feasibility of VR applications is increasing. So, if you have never thought of how to use virtual reality for the car business, you may find yourself lagging behind your competitors because they surely have.

Chances are, you’ve heard about Tilt Brush, a room-scale 3D painting app that Google introduced in 2016. This “magic” tool allows you to manipulate the controller in the form of a paintbrush and create impressive digital sculptures. Now, London-based design studio named Seymourpowell uses a similar approach to designing in VR allowing engineering teams from anywhere in the world to look at drawings on a monitor and if they have another headset to hand, make adjustments in real time. With a new 3D sketching tool and an HTC Vive headset, users are able to draw, shape and augment car models in virtual reality.

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