ANN ARBOR - Customer engagement is one of those buzzwords that's often talked about, difficult to define and even harder to measure. But it's critical to figure out for makers of video games, who operate in a noisy, crowded and competitive industry. Researchers at the University of Michigan's Ross School of Business obtained player data
LANSING - Pure Michigan’s public relations campaign has been awarded both silver and bronze awards for its marketing campaign in 2016. The awards come from the Hospitality Sales and Marketing Association International. Those awards include: Skiing Michigan’s Hidden Gem: Skiing Magazine Feature Placement Print (Silver) Mount Bohemia is a hidden gem extreme skiing destination, with
DETROIT – LIFT - Lightweight Innovations For Tomorrow, the Association of Public and Land-grant Universities, and the National Center for Manufacturing Sciences named six educators to its Expert Educator Team. The EET will collaborate with LIFT’s technology project teams to identify how colleges and universities can modify their curricula and related industry certifications to meet
PHILADELPHIA, PA – Building off of last year’s success, Comcast, ABC Television and the Academy of Motion Picture Arts and Sciences will again partner to create an immersive The Oscars television viewing experience for Xfinity X1 customers. This year The Oscars experience will include more than 1500 hours of content, as well as live streams
SAN FRANCISCO - Last Winter as meteorologists warned of a monster El Nino, researchers at the Nature Conservancy in California prepared to mobilize. El Niño promised to bring in king tides that would raise the sea level by as much as one foot above normal during high tide, causing flooding along the coastline that researchers
WEST OLIVE – The Great Lakes Ag-Tech Business Incubator is now known as ACRE AgTech, but it will continue its work to connect, develop and cultivate agriculture technology innovations, either into new businesses or commercializing them in partnership with established entities. ACRE connects entrepreneurs with the resources they need to succeed, furthering the cultivation of emerging
DETROIT - The wireless carrier launched a new plan Monday that offers unlimited data, talk time and texts for $80 per month for the first line when you select automatic payments. Customers can add up to four more lines for $45 per month each. The plan is available to both new and existing customers. Verizon,
HOUGHTON - Interested in making an investment that promises a 100 percent return on your money, and then some? Buy a low-cost, open-source 3-D printer, plug it in and print household items. In a recent study published in Technologies, Michigan Technological University Associate Professor Joshua Pearce set out to determine how practical and cost effective
ANN ARBOR - Genomenon has launched Mastermind, an analytic and data visualization tool that accelerates gene and variant curation by providing immediate insight into millions of scientific articles from primary medical literature. Mastermind delivers a comprehensive knowledge base of disease-gene-variant relationships curated from primary medical literature, organized into clinical categories, and prioritized by the strength
ANN ARBOR - Most Americans have some concerns that self-driving cars can be hacked to cause crashes, disable the vehicle in some way or even be used as weapons by terrorists, according to researchers at the University of Michigan. Large percentages of people are at least slightly concerned that these kinds of vehicles can be
