ANN ARBOR ? Jim Price of CompanyCrafters, rapidly become one of the best known entrepreneurial coaches in Michigan, will kick off the Ann Arbor IT Zone?s Entrepreneur?s Boot Camp on May 4 when he talks about the issue that kills more technology start ups than any other ? the lack of strong marketing and sales. Price?s seminar also doubles as a training session for the Great Lakes Entrepreneur?s Quest.
Who should attend? Entrepreneurs, Aspiring entrepreneurs, Startup and small company executives, Service providers, Established company new-business-development executives, and University researchers or tech-transfer officials.
What you will learn about?
Defining and segmenting your markets
Understanding your customers? needs
Articulating your compelling value proposition
Implementing marketing programs that drive sustainable sales growth
Making your competition irrelevant
Partnering with customers to win
The event is scheduled for May 4 at the Michigan Information Technology Center, 1000 Oak Brook Drive, from 6:15-8:45 p.m. Admission is free, but advance registration is required at GLEQ.Org
