BATTLE CREEK – The 2008 Summer Olympics aren’t even over yet, and Kellogg announced Tuesday that US swimming hero Michael Phelps – who trained in Ann Arbor – will have his face on specially-marked boxes of Kellogg’s Frosted Flakes and Corn Flakes in mid September.
Phelps, after earning eight gold medals in the Olympic Games, will be depicted during in some of his most memorable moments in the pool.
“As an Official Sponsor of the 2008 U.S. Olympic Team and a proud
sponsor of Phelps, it is only fitting that Kellogg Company feature this
world-class athlete on its iconic boxes of Kellogg’s Corn Flakes and
Kellogg’s Frosted Flakes cereals,” said Marta Cyhan, Vice President, Global
Promotions, Kellogg Company. “Michael embodies the values behind our
Frosted Flakes Earn Your Stripes program. He knows that winning is not
just about the glory that comes with gold medals, but about good
sportsmanship, working hard and being your best.”
Kellogg’s Frosted Flakes helps kids be their best through its Earn Your
Stripes program. With inspiration from Tony the Tiger, the Earn Your
Stripes program is designed to encourage kids to eat right, be more active
and work hard to achieve all of their goals.
With 2007 sales of nearly $12 billion, Kellogg Company is the
world’s leading producer of cereal and a leading producer of convenience
foods, including cookies, crackers, toaster pastries, cereal bars, frozen
waffles, and meat alternatives. The company’s brands include Kellogg’s,
Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies,
Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready
Crust and Kashi.
Kellogg products are manufactured in 19 countries and
marketed in more than 180 countries around the world.
For more information, click on KelloggCompany.Com
a>>
