MADISON HEIGHTS ? Web developer Media Genesis has kicked off what it calls a corporate citizenship program to help non-profit organizations throughout the state by hooking them up with university students who will help them develop web-based marketing campaigns.
?With the downsizing of the Michigan economy over the past two years, traditional funding for non-profits has declined substantially, causing them to need assistance now more than ever,? explains Media Genesis President Antoine Dubeauclard. ?As with most small companies, we do not have endowment funds that some of the larger corporations can offer, but want to support the community in which we live, operate, and do business.?
Partners for Change will focus primarily on establishing partnerships with academic institutions and university students to develop web-based marketing strategies for non-profits. Each year the company will work with students to develop two to three complimentary websites for organizations who lack financial resources, but significantly impact the community.
?There are several worthy organizations that have little, if any, budget to effectively promote their cause. Increasing their presence on the Internet will undoubtedly raise awareness and heighten support, so they can continue to grow,? Dubeauclard said.
Norah O?Brien, the Director of Finance and Administration for The McGregor Fund, a leading Detroit-based non-profit organization that distributes grants each year to charities in Michigan, Ohio, and Indiana, also feels that web-based marketing initiatives are beneficial, especially for smaller non-profit organizations.
?Web sites have become primary tools for getting information on the work that non-profits do in the area,” O’Brien said. “Developing and effectively promoting the organizations? website is an efficient way to reach the vast number of people searching the web, and to help less established non-profits inform the general public and potential grant providers of their community service.”
Partners for Change also will work to provide alternative learning and career opportunities for students from the area?s top academic institutions who are motivated by causes and want to make a difference in society.”
?Often times, students from Liberal Arts programs feel that jobs in the corporate world are their only option, and limit their ability to affect positive change. Our program offers these individuals the chance to learn first-hand business and job skills in the context of assisting non-profits, which coincides with their values and morals.”
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