AUBURN HILLS – DaimlerChrysler executives are predicting that diesel engine technology will play a significant role in the future of Jeep. Jeff Bell, vice president for Jeep and Chrysler brands, said the Chrysler Group is preparing to make the optional diesel power plant in the Jeep Liberty the primary focus of the Jeep advertising campaign during the first quarter of 2005, even though the volume of 5000 units is relatively small.
Bell noted that Chrysler received thousands of inquiries after running an article about the diesel-powered Liberty in a magazine mailed out to roughly one million Jeep owners. In addition, articles about Chrysler Group’s plans for the diesel-powered Liberty has have led to thousands of additional inquiries, Bell said.
“It gives us confidence we’re on to something,” he said. “Diesel makes sense for Jeep,” Bell said. To that point, he said Chrysler is looking at plans for putting diesels in other Jeep products in the next couple of years.
To read the rest of the story, click on TheCarConnection.Com
