DETROIT – The 47-percent boost in sales at General Motors last month didn?t pull in as many customers from other automakers as GM hoped, according to new information from J.D. Power and Associates? Power Information Network (PIN). GM?s employee-discount program pulled forward customers who would have otherwise waited to buy a new GM product, rather than customers who shopped other brands, the PIN study of GM sales data suggests.
Some 63.1 percent of vehicles traded in for new GM products during the month were other GM vehicles; in May, the figure was 64 percent, according to the Detroit News. The paper adds that GM doesn?t agree with the Power assessment, offering that so-called ?conquest? sales (those coming from customers shopping other brands) rose by 50 percent in the month, pulling in more than 150,000 new customers. Since GM announced its employee-discount offer for all customers, Ford and Chrysler Group have matched the deals.
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