ANN ARBOR – HookLogic announced that Bain Capital Ventures has pumped $9.5 million into the e-commerce media company to further develop its Software-as-a-Service platform and expand its business across the retail, travel and automotive sectors in North America and Europe.

HookLogic is headquartered in New York. Its office in Ann Arbor is focused on developing software for the company’s Saas platform.

“HookLogic has worked with SPARK since we opened our Ann Arbor office in 2008,” said Gary Evans, HookLogic general manager. “We have attended several networking/recruiting events, and have leveraged their knowledge of the local market in other ways as well, including identifying options for where to locate our new office when we outgrew our existing space.”

HookLogic lets e-Commerce retailers to plug paid media programs into their online, mobile and social stores. The logic part is its technology and services capture shoppers? attention between consideration and purchase. Customers include Overstock.com and Expedia. In June, HookLogic was selected to Red Herring?s Top 100 North America list.

“We believe e-commerce media is a truly disruptive concept for both retailers and advertisers,? says Deepak Sindwani, Principal at Bain Capital Ventures. ?We have followed this growing space for years and evaluated several of the players. We believe HookLogic is uniquely positioned to capitalize on this opportunity through its industry-leading technology and media services.?

According to HookLogic CEO Jonathan Opdyke, Bain Capital Ventures is an ideal strategic partner to help the company accelerate its growth plans due to its deep roots and expertise in the retail and technology sectors.

“We see this as a validation of our business model from one of the smartest, most demanding investors in the world and an opportunity to truly change the economics behind an industry,” says Opdyke. “Today, few retailers fully monetize their digital assets despite clear demand from advertisers for point-of-sale marketing. This growth investment will help open the doors to one of the most valuable touch points in digital marketing ? the moment of truth when shoppers become buyers.?

Bain Capital Ventures is the venture arm within Bain Capital, which has approximately $66 billion of assets under management worldwide. The firm?s history of investing in venture-stage companies dates back to 1984 with over 125 venture investments since inception including DoubleClick, Gartner Group, LinkedIn, m-Qube, ProfitLogic, Shopping.com, Staples, Taleo and vAuto.

Bain Capital Ventures manages $1.5 Billion of assets, has over 70 active portfolio companies, and has offices in Boston, New York, and Palo Alto.

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