ANN ARBOR – Human Element has expanded its team with the addition of eCommerce strategist, Gary Goodman.
Goodman brings to HEi a broad view of the eCommerce landscape, having been both the merchant and the services provider, giving him a deep understanding of the unique challenges eCommerce merchants face today. Goodman will help clients find opportunities for growth and optimize their online operations.
Based in Boston, Goodman previously held the role of Digital Marketing and eCommerce Manager at Equal Exchange, as well as owning and operating his own luxury silk bedding company, which utilized both Magento and BigCommerce, two platforms that HEi specializes in. In both roles, Goodman put to use his expertise in content marketing, SEO, SEM/CPC, and Marketo for marketing automation to drive new customer acquisition and continuous revenue growth.
The past twelve months have been busy for online merchants with changing consumer behaviors, new marketplace opportunities, and B2B / B2C crossover.
“Most of what we’re experiencing in eCommerce was going to happen anyways,” says Goodman, “but the pandemic has accelerated the pace. For our B2B clients especially, the user experience bar has risen considerably, and there’s a digital transformation that needs to happen to keep up.”
Human Element is a seven-times recipient of the FastTrack award from Ann Arbor SPARK, as well as the Inc 5000 designation for four years running, in recognition of consistent year-over-year growth.
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