LANSING – It can be hard for small businesses to compete with the big guys. But that’s why there’s Small Business Saturday.

American Express founded Small Business Saturday in 2010, giving small businesses and brick-and-mortar stores across the country a special boost and a way to get shoppers’ attentions  between Black Friday and Cyber Monday (Small Business Saturday will take place on Saturday Nov. 25 this year).

Since its founding, it’s been a powerful opportunity to reconnect with customers — and boost sales. Last year, 112 million shoppers participated spending more than $15 billion.

So, as the big day quickly approaches, it’s important to make the most of this special sales event. Think strategically and find approaches that hopefully can help you strengthen relationships and business all year long. Here are 21 Small Business Saturday ideas to get you started.

Read the basics by clicking here.