DETROIT – ChannelSales.Pro founder Rick Beckers is interviewed by Mike Brennan, Editor of MITechNews.Com about how Brennan and media partner Matt Roush, former tech editor for WWJ’s Great Lakes IT Report, will provide executive ghost writing services to ChannelSales,Pro clients.
Roush and Brennan are the co-hosts of MITech TV, a streaming video show that interviews technology business leaders and highlights cutting edge technologies. Both have worked for decades covering technology in Michigan and beyond. Now they will provide their writing, and video skills as one of many exoerts working with ChannelSales.Pro to promote clients.
Brennan and Roush also will develop digital newsletters for individual clients to share product news with their respective customers.
According to the ChannelSales.pro website, in an age marked by digital transformation, the buyer’s journey is continuously evolving, significantly influencing purchasing behaviors and strategies across industries. Recent studies highlight a pivotal shift, revealing that in 2024, an overwhelming 80% of companies expressed a strong preference for acquiring their technology needs through online marketplaces.
This paradigm shift underscores not merely a change in purchasing preferences but a redefined journey that prioritizes efficiency, accessibility, and tailored solutions. Below, we explore how this transition benefits various stakeholders, including vendors, distributors, indirect sales agents, and B2B corporate consumers.
Learn more at www.channelsales.pro,
