ROYAL OAK – Candy Lab AR, an award-winning company that has developed location-based and augmented reality software since 2011, filed a lawsuit last week against Milwaukee County, Wisconsin, in a case that is expected to have far-reaching implications for the fast-growing augmented reality industry.
Under Milwaukee County Resolution 16-663, companies publishing augmented reality games would be subject to fines and imprisonment unless they first obtained a permit from the County…meaning pay to play.
Brian Wassom, a partner at Warner Norcross & Judd LLP in Southfield, who is serving as outside counsel to Candy Lab AR, suggested that the resolution was quickly and haphazardly adopted in response to last summer’s Pokemon Go craze when thousands of people began searching for virtual monsters. He joined M2 Techcast on May 1 to discuss how this case will set a precedent on augmented reality gaming regulations.
To listen, click on https://soundcloud.com/podcastdetroit/m2techcast-episode-80-brian-wassom-warner-norcross-and-judd
