SEATTLE – The digital assistant I’ve always called Alexa has a new name option — Ziggy — and a new, masculine-sounding voice to either pair with “Ziggy” or not. You’re free to mix — and remix — those options however you want, since there are separate settings for voice and wake word (and one isn’t linked to the other).

Alexa already had several other, er, “names” (if you can call them that): Your Echo device could already to respond to “Amazon,” “Echo,” or “Computer,” as well as “Alexa.” “Ziggy” is the first name name to appear as an option besides “Alexa.”

To learn more including how to change the voices, click on