ANN ARBOR – COVID-19 reshuffled future mobility priorities for everyone, from automakers to government/transportation policy makers. The world’s major cities have set out to leverage new technologies to realize their vision of a more sustainable future. If you take a closer look at today’s debate on future mobility concepts, it’s cities for humans first, and vehicles (only where necessary) second.
However, ideas for smart cities cannot be realized without smart, future-oriented mobility solutions – from shared services to car subscription models. New players (not necessarily start-ups, though) are entering the market, targeting the young, progressive urban customers of tomorrow. Despite people returning to private cars during the pandemic, they are looking for both cheap and sustainable mobility solutions.
A great window of opportunity has opened for traditional carmakers: with efficient and sustainable solutions for e-mobility, connected/shared mobility, data services, and automated driving, they have also set the stage to shape the future of smart cities. But how is that momentum used for communication and marketing, and how can it be used to create opportunities for a strong public positioning? What is the customer looking for and what is driving the media discussion?
On April 27, Carla Bailo, President & CEO at CAR, and Silke Nehlig, SVP Sector Lead Mobility at UNICEPTA, will present data-driven insights on:
- Public perception of mobility solutions in the context of smart cities
- Which brands are most impactful? How are they perceived in the public?
- What’s next? What Comms and Marketing departments can do to improve their positioning and how they can identify the right topics to bolster their messages
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