DETROIT – It’s time to recognize — Instagram is a serious sales pitch. For shops with products, for experts with services, for the self-employed with their products…

And, unfortunately, that platform is already densely occupied. Those who started their journey on Instagram 5-7 years ago got all the benefits without much effort.

Those who are starting their way now should be ready for some serious work. Those who started their journey on Instagram 5-7 years ago got all the benefits such as more instagram likes without much effort.

But, this does not mean that it is impossible to promote Instagram by yourself from scratch. Yes, it is possible! You can buy Instagram followers. You may also buy Instagram Reels likes to enhance your growth. And you will receive dividends as great as those who have long been in Insta! You just need to know what to do.

How do you promote Instagram from scratch?

The first thing that will bring subscribers and customers to you is a proper name. Not the “username” that appears at the top, but the one in bold letters in your profile header.

It’s the line that, conventionally speaking, is indexed by the search engine. In translation — if a person types “evening gown” into an Instagram search, Instagram will first give them those with “evening gowns” in their name.

So, be clear about the phrase written in the name. If you’re an expert, put your line of work here. “Psychologist”, “Nutritionist”, “Cosmetologist”, etc.

If you work in a particular city (not for the whole world) — specify the city. That way you can be quickly found by your “fellow countrymen”.

If you have a shop or brand with an obscure, unfamiliar name — put it in the “profile name”, write it in the photo, in the end, write it in the profile description. But put the product category in the “name”. “Shoes”, “Bags”, “Knitted hats” and the like.

How do you choose hashtags for Instagram promotion from scratch?

Your account is still a baby, so small hashtags will work for it. Put a grid symbol and start typing in a word. Say “self-development.” See, that hashtag has been used 3.6 million times. That’s a lot. In that “crowd” of posts, yours will be 100% lost. Because the blog is small. Instagram won’t show it by that tag.

Next, 233,000 is a lot. 125 thousand is a lot. Choose those hashtags that have a double-digit number. 16.8 thousand. 24, 9 — these options are more suitable for us.

Those words that do not exist or have been used less than 100 times are probably not necessary. Do not litter your page with them.

How do you know what words to include in the hashtags?

— To do this, you have to first describe your product/service.

And yes, remember that spaces in hashtags are not used in Instagram.

When a product or service is described by hashtags, we can expand… With related areas. For example, if it was “slippers” — write: “shoes”, “gift for a man”, “men’s clothes”, “for home”…

Always think about who might be interested in “slippers for men”. Most likely, women who want to buy a man a gift or just looking for good slippers for his beloved. And then think about where these girls “go”, what hashtags they type in when searching for products. Where they can look for “slippers”. Put yourself in the shoes of your target audience and begin to think like a potential client. That’s how we seamlessly come to another important point of promotion.

“Target audience” in Instagram promotion

The target audience is the central concept of promotion in general in Insta. If you do not know your target audience — you can not promote the account. Therefore, it is advisable to buy real Instagram followers who will be interested in your content. Writing posts, displaying visuals, making stories — all of this is not necessary for everyone. It’s for a specific audience.

This is a guest post.