EAST LANSING–Reseda Group, a wholly owned credit union service organization of MSU Federal Credit Union, today announced its purchase of ChannelNet, developers of a software system called OneClick Financial through which financial institutions can communicate with customers.
Based in Dearborn, ChannelNet is the third acquisition for the CUSO founded by MSUFCU in 2021.
April Clobes, president and CEO of Reseda Group and MSUFCU, said in a news release: “ChannelNet has a proven track record of providing breakthrough digital solutions for financial institutions of all sizes, and with its OneClick Financial platform we will be able to help credit unions enhance the digital engagement experience and drive more transactions with their members.”
Founded in 1985, ChannelNet has been a tech-based marketing and sales resource for corporations in the finance, automotive and home improvement industries. The company’s OneClick Financial is a patented data-driven digital platform designed to make communication between banks and credit unions and their customers and members automated, cost-effective, and engaging.
Paula Tompkins, founder and CEO of ChannelNet, said in a news release. “As the digital ecosystem continues to rapidly evolve, our OneClick Financial platform is the perfect tool for credit unions to stay competitive and prioritize engaging their members by providing a unique, data-driven experience for each individual member.”
More at resedagroup.com or channelnet.com.
