Press release marketing has changed dramatically in the last few years, and in 2026, it plays a bigger role in visibility and credibility than most businesses realize. Many organizations invest heavily in ads, blog publishing, and social posting, yet still feel invisible outside their existing audience. Their announcements don’t reach the outlets that shape perception.
DETROIT - Something is broken in tech sales. Most people inside the system feel it. Sales teams are busy, but pipelines aren’t moving. CRMs are full, but revenue growth is flat. Marketing automation keeps firing, yet the leads don’t convert. It’s exhausting. And expensive. The problem isn’t effort. It’s that the way technology companies sell
BIRMINGHAM - New Year, New Cyber Hacks, says Richard Stiennon, founder of IT-Harvest, a cybersecurity data company. Those include: Soundcloud breach effects 28 million accounts. https://www.bleepingcomputer.com/news... Instagram denies loss of 17 million credentials https://www.bleepingcomputer.com/news... The 700Credit data breach exposed the personal information of over 5.8 million individuals, including sensitive data like Social Security numbers, due
ANN ARBOR - Gary Erickson, managing partner at Executive Search Partners, said people today should not be worried about whether artificial intelligence will take their jobs. Instead people need to embrace AI to stay relevant in their jobs. Erickson's company places executive level job candidates in Information Technology manager and "C" level positions. As a
SOUTHFIELD - Lori Koza, the new executive director of the Michigan Council of Women in Technology, is interviewed by long-time MCWT volunteer Kathleen Norton-Schock. Koza said 2026 will be a pivotal year. Her focus will be on what she described as ISC. That stands for Impact, Sustainability, and Community. Watch this video to learn how
DETROIT - At Channel Sales.PRO, CEO Rick Beckers helps technology companies grow using a powerful mix of industry expertise, experienced consultants, and modern sales strategies. In this video, Beckers shows how Channel Sales.PRO helps tech sales and service organizations generate more leads, land new customers, and expand inside their ideal customer profiles—without adding headcount. During
LANSING - Some Michigan legislators are critical of the way the Michigan Economic Development Corp. uses business funding and tax credits to woo businesses to Michigan. MEDC CEO Quentin Messer Jr. addresses those concerns and said both programs are just a small percentage of what MEDC does to help create jobs. MEDC CEO Quinten
SOUTHFIELD - Michigan Council of Women Offering STEM Programs for Young Women highlights how Michigan STEM programs are opening new pathways for girls and young women interested in technology. Currently, several hands-on initiatives are helping students build real-world skills. At the same time, mentorship and community support play a key role. As a result, participants
The December 2025 edition of MITechTV explored AI Conversion Intelligence as digital strategist Melih Oztalay, CEO of SmartFinds Marketing, joined host Mike Brennan. In an earlier segment, Oztalay explained how AI is reshaping visibility and why ranking is being replaced by being referenced. In this follow-up conversation, the focus shifts to what happens after a
The December 3, 2025, edition of MITechTV featured Michigan business leader and digital strategist Melih Oztalay, CEO of SmartFinds Marketing, in conversation with longtime host Mike Brennan. The segment, now posted at MITechTV YouTube Channel and as an individual episode at AI Marketing in 2026: Why Ranking Is Being Replaced by Being Referenced, explored one
