Guest Columns

Small Businesses Going Global With Help From U.S. Commercial Service

PONTIAC Michigan companies have long recognized the importance of exportingselling more than $33 billion worth of goods and services to about 200 worldwide destinations last year alone. And the U.S. Commercial Service last year facilitated more than $1 billion of those export sales for Michigan companies. Bit more than 13,000 Michigan small and medium-sized companies

By |2004-07-19T00:00:00-04:00July 19th, 2004|Archive, Guest Columns|

Logging And Archiving: Where Storage, Security Intersect

SOUTHFIELD - When IT managers consider logging and archiving, they are faced with a dilemma: Keep enough data, and audit and regulatory needs are met, business continuity is maintained, and recovery after disaster goes off smoothly. Keep too much data, though, and the cost associated with storing that data and the resources needed to maintain

By |2004-07-09T00:00:00-04:00July 9th, 2004|Archive, Guest Columns|

Attracting Narrowcast Visitors Goal Of Successful Web Sites

TROY - The most effective Internet marketing methods in use today focus on attracting the Narrowcast Visitor to your website - the person who uses the Internet to proactively seek out providers of a specific product or service to satisfy their particular needs. Essentially these visitors represent people who are raising their hands and saying,

By |2004-06-14T00:00:00-04:00June 14th, 2004|Archive, Guest Columns|

Satisfied Customers Do Your Marketing For You

CLARKSTON - Studies show that satisfied customers will tell at least two people about good products and services. Other research suggests it can cost up to five times as much to acquire or replace a customer as it does to retain one. No matter what business you are in, acquiring and keeping customers is challenging

By |2004-05-10T00:00:00-04:00May 10th, 2004|Archive, Guest Columns|