Guest Columns

Business Marketing Sinking In The Age Of Abundance

NEW YORK - You might have the best team with the best of innovation, but there are these overly diluted markets out there, glutted with look-alike brands and identical services. The challenge is to fine-tune a marketing process that will not only re-energize the production but produce a shaper edge in design, quality and value,

By |2005-06-05T00:00:00-04:00June 5th, 2005|Archive, Guest Columns|

The Ins and Outs Of Non-Compete Agreements

DETROIT ? Non-compete agreements are becoming more commonplace in Michigan as small start up technology companies grow, and partners go their own way. James Boutrous II, an employment litigation specialist with Butzel Long, discusses the essentials of non-competes in this column. Boutrous's practice includes traditional labor work, including considerable trial experience in employment discrimination matters,

By |2005-05-16T00:00:00-04:00May 16th, 2005|Archive, Guest Columns|

Tips On Business Ethics From PR Pro John Bailey

TROY - Ethics is one of our key values and it needs strengthening in today?s business world, writes John Bailey, founder of John Bailey & Associates, a Troy public relations firm. We can and should talk about ethics a lot. To begin discussion, I offer my simple outline. 1. Find the truth then tell it.

By |2005-04-27T00:00:00-04:00April 27th, 2005|Archive, Guest Columns|

Michigan Earns Grade Of F for Entrepreneurial Dynamism

LANSING - In March 2005, the Small Business Foundation of Michigan published its inaugural Michigan Entrepreneurship Scorecard - a first in the nation entrepreneurial-based economic analysis of the Michigan economy. The overall purpose of the Scorecard is to use 116 distinct metrics to compare Michigan with the other 49 states with regard to entrepreneurial dynamism.

By |2005-03-18T00:00:00-05:00March 18th, 2005|Archive, Guest Columns|

Trade Secrets – What Companies Should Do To Protect Them

DETROIT ? What are trade secrets under Michigan law and what should companies do to protect them? Phillip Korovesis, a shareholder in Butzel Long?s Detroit office, who chairs the firm?s Non-Compete and Trade Secret Practice Group, answers these and other questions about Trade Secrets in a mini interview with Mitechnews.Com Editor Mike Brennan. The full

By |2005-03-15T00:00:00-05:00March 15th, 2005|Archive, Guest Columns|

IRS New Focus On Audits Of Private, Family Businesses

SOUTHFIELD ? American taxpayers have been unrealistically focused on just one date ? April 15. But the IRS has made it clear that it?s not about the 15th anymore, it?s about the government money that can be made through the audit after the 15th. And because of that aggressiveness, individuals and privately held companies in

By |2005-02-23T00:00:00-05:00February 23rd, 2005|Archive, Guest Columns|

Computer Associates CEO Calls For Open Standards, Open Source

SOUTHFIELD ? Computer Associates International?s new CEO John Swainson, speaking at the LinuxWorld Conference, challenged software vendors to leverage Open Standards and Open Source as their default platform to minimize IT complexity, maximize efficiency and enable Open Innovation. During his keynote, entitled Open Source Meets the Enterprise, Swainson discussed the shared challenge of the IT

By |2005-02-17T00:00:00-05:00February 17th, 2005|Archive, Guest Columns|

WI-FI Approaching Safe Landings At Michigan?s Airports

GRAND RAPIDS ? Michigan?s airports are moving quickly to meet the wireless needs of not only the traveling public, but also the airport?s tenants - airlines, cargo carriers and rental car companies. But the installation of Wi-Fi technology at airports is not as simple as creating your local Internet caf�. The reason is that airports

By |2005-02-17T00:00:00-05:00February 17th, 2005|Archive, Guest Columns|