2011 Pure Michigan Ad Campaign Created $1 Billion In State Business: Report
LANSING ? Last summer's Pure Michigan advertising campaign motivated 3.2 million trips to Michigan and those visitors spent $1 billion at state businesses, paying $70 million in taxes. This information comes from a new study by Longwoods International. Comparing that $70 million with the $14.2 million spent on Pure Michigan summer out-of-state advertising last year,