FARMINGTON HILLS – Modal Motors designs and manufactures electric propulsion systems using standard domestic materials. The Michigan-based company eliminates rare-earth magnets to lower costs and secure the supply chain without sacrificing quality, speed or torque.
Explaining the company and its products on MITech TV is CEO Michael Van Steenburg.
In this video interview he covers the following points.
China has “technologically colonized” the world by almost cornering the global market on rare-earth magnets for electric motors.
How can the USA compete in the electric motor sector?
China has historically been the lowest cost manufacturing solution for American manufacturers. Reshoring has been a buzz word for a year or more.
How do we reliably and cost-effectively make things in America again and compete with China?
How did Modal Motors technology get invented?
What are the major market segments you are targeting?
What challenges do you see in building an electric motor industry here in Michigan?
Find out more at www.modalmotors.com





