BIRMINGHAM, MI January 6, 2025 – Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, Michigan returns to continue his series he began in 2024 on how to AI in Business impacts business operations.

The world of artificial intelligence (AI) is evolving rapidly, opening doors to tools and strategies that businesses can leverage for enhanced productivity, marketing, and customer engagement. In a recent episode of MITechTV, Melih Oztalay, CEO of SmartFinds Marketing, shared insights on three transformative AI applications for businesses. Here’s a closer look at the conversation and the opportunities these technologies present.

1. Building Your Own AI Assistant – AI in Business

AI assistants are redefining how businesses and individuals manage repetitive tasks, streamlining operations to save time and effort. Melih kicked off the discussion by highlighting the potential of no-code solutions that enable users to create customized AI assistants for their specific needs.

Key Features:

  • Automation of Routine Tasks: AI assistants can handle tasks such as managing emails, scheduling appointments, organizing to-do lists, and even engaging with platforms like LinkedIn.
  • Integration of Tools: By connecting services like Twilio, Google Calendar, Gmail, and more, users can automate workflows efficiently.

Accessibility:

Although the technology is still in its infancy, no-code platforms are making it increasingly easier for non-technical users to build these tools. However, Melih noted that integrating advanced workflows might still require some technical expertise.

Impact:

The ability to automate daily activities can significantly improve productivity and reduce human error. Businesses can expect these tools to evolve quickly, becoming even more user-friendly and accessible in the near future.

2. AI-Powered Text-to-Video Generation with OpenAI’s Sora – AI in Business

The second topic explored the groundbreaking advancements in text-to-video technology, particularly OpenAI’s Sora platform. This innovation is poised to democratize video production for businesses and content creators alike.

Features and Capabilities:

  • Customizable Video Creation: Users can generate videos by inputting text, customizing styles, resolutions, and aspect ratios.
  • Ease of Use: Sora simplifies the traditionally complex video creation process, making it accessible even to those with limited experience.

Applications:

Sora is ideal for creating explainer videos, thought leadership content, and short marketing clips. These tools enable businesses to communicate effectively with their target audiences through engaging visuals.

Challenges:

Melih shared personal insights into using Sora, emphasizing the importance of a step-by-step approach to ensure successful outcomes. While the platform is powerful, users must carefully craft their inputs to maximize its potential.

3. AI for Website Visitor Conversion (CRO) – AI in Business

AI is transforming how businesses convert website visitors into leads. Conversion Rate Optimization (CRO) tools powered by AI offer dynamic solutions for tracking and engaging users.

AI-Driven Journey Funnels:

AI tools monitor visitor behavior, including:

  • The number of visits.
  • Pages viewed and time spent on each page.
  • Engagement frequency and patterns.

By analyzing this data, the AI creates personalized journey funnels to guide visitors through the sales process.

Active vs. Passive CTAs:

Traditional websites rely on passive calls to action (CTAs), waiting for visitors to engage. AI-powered tools, however, use active CTAs that dynamically present offers, discounts, or contact forms based on user engagement. This proactive approach significantly increases the likelihood of conversions.

B2B Benefits:

In the B2B space, where decision-making often involves multiple touchpoints, AI-driven CRO tools can track repeat visits and gauge interest levels. As engagement deepens, these tools adapt their approach, providing tailored CTAs to nudge prospects closer to conversion.

The Future of AI in Business

As Melih explained, the journey of integrating AI into business operations is just beginning. From AI assistants to text-to-video generation and website visitor conversion tools, these technologies offer unparalleled opportunities to enhance efficiency and engagement.

However, businesses must approach these tools strategically, starting with clear goals and a willingness to experiment. As AI continues to mature, its applications will become more intuitive, empowering businesses of all sizes to harness its potential.

 

Connect with Melih Oztalay – AI in Business

To dive deeper into these topics and explore how AI can revolutionize your business, connect with Melih Oztalay and SmartFinds Marketing:

Tag Melih in your posts for insights and enhanced visibility. Whether you’re just beginning your AI journey or looking to optimize existing strategies, SmartFinds Marketing can guide you toward success.

 

About SmartFinds Marketing

SmartFinds Marketing is a digital marketing agency. SmartFinds provides full marketing strategies and solutions to businesses. The marketing process is managed by a team of contemporary marketers who manage new ideas and incorporate early adoption of new strategic technologies to achieve successful results. Helping customers understand web marketing and the web advertising world through education and consultation is part of any SmartFinds program.

“Our trusted years of experience in advertising and marketing solutions date back to 1987 and the Internet since 1994. Since the very early days of the industry, we traversed the Internet to gain the knowledge, expertise, and more importantly, the imagination to apply the Internet’s resources to your business needs”, says Melih Oztalay.

Melih Oztalay is an industry leader as a guest author on many websites like Search Engine Journal. Additionally, he is a guest speaker at many conferences and events along with being a subject matter expert called on my radio shows and podcasts.

SmartFinds Marketing….Creative strategies. Innovative ideas. Use the full power of the Internet with us!

Past MITechTV Shows with Melih Oztalay – AI in Business