ANN ARBOR ? The frequent use of social media by business has doubled in the past six months, a new survey shows.
Re:NEW Michigan’s latest social media survey indicates 30.7 percent of respondents said their business spends between one and three hours with social media per week. In October 2010, this percentage was only 16.2 percent, when a majority of respondents had said their business used social media less than one hour per week.
Every six months, Eiler Communications measures changes in social media use. The April 2011 survey was distributed to more than 900 businesses and individuals. Compared to results in October 2010, April 2010 and December 2008, the results of April 2011?s survey indicate social media marketing and online content gathering is on the rise.
The majority of respondents continue to use electronic online news outlets as their primary source of information. For the majority of respondents, ease of use, convenience and anytime access were the selling points for their primary source of information.
LinkedIn (81.5%), Facebook (71%), Blogs (52.6%), YouTube (52.6%) and Twitter (47.3%) continue to be the most used social media sites for businesses.
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