LANSING – Businesses and destinations in the state have added $3 million so far to the total being spent for Pure Michigan advertising, the Michigan Economic Development Corporation announced Monday.
Half of the new funding, itself double what outside sponsors provided for the 2010 campaign, comes from Mackinac Island, The Henry Ford and Traverse City, officials said. That new money is designated for the national campaign.
“An additional $1.5 million in partner funding – coming from our new national partners – means Pure Michigan ads are able to air two additional weeks on cable television networks nationwide,” said Travel Michigan Vice President George Zimmermann. “This is critical exposure that works to draw visitors to Michigan and help grow our travel and tourism industry in the state. It is also a strong statement of support for the Pure Michigan brand from all of our partners across Michigan.”
The campaign also has 18 regional partners, including Traverse City, Detroit, Grand Rapids and the Beachtowns, and 14 state partners, including Grand Rapids, the Blue Water Area and the Sunrise Cost region.
The ad partnerships allow for special spots featuring the partners as well as placement on the Michigan.org website.
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