LANSING Like to learn more about online marketing? The U.S. Small Business Administration is hosting a free 60-minute webinar on May 12 to teach small businesses all the ins and outs of legally using emails to reach your target audience what we do at Mitechnews.Com.
The webinar will feature:
A checklist of best practices for responsible e-mail marketing, including ways to obtain the recipient’s permission, working unsubscribe links, and a posted privacy policy;
Tips for successful e-mail selling, covering areas like effective offers, how to build a list, email design, the power of confirmed opt-in, frequency, and personalization;
Resources to get started, including a carefully selected catalog of resources that can help marketers increase the effectiveness of their email campaigns;
Stories from the e-mail retail front, including examples of how various companies have used e-mail to boost sales, recruit paying attendees and generate demand.
The webinar also will cover overall principles in making e-mail work for e-commerce. Following the webinar presentation will be an overview of the SBA’s programs and services. The webinar will end with a question and answer session.
Interested participants can sign-up at For more on BlueGranite, click on Register next to event titled “Topica: Email Marketing for Small Business” dated May 12.
