GRAND RAPIDS ? Internet advertising specialist Adtegrity.Com posted a small profit in 2007 after posting a small loss the year before ? after serving up more than double the ads from 2006.
The company reported net income of $50,358 on total net revenues of
$11.6 million, compared with a net loss of $32,381 on total net revenues of
$6.68 million for 2006.
For the fourth quarter of 2007, Adtegrity posted a net loss of $100,753
on net revenue of $3.2 million, compared to net income of $12,390 on
revenue of $1.49 million in the year-ago period. Adtegrity.com also
reported serving more than 20 billion ads in the fourth quarter and more
than 94 billion ads for the entire year – more than double the 45.1 billion
ads served by the Company in 2006.
“We are pleased with our ability to drive substantial top-line growth
during 2007, despite a challenging overall economic climate,? said Ategrity.Com CEO Scott Brew in a prepared statement. ?Continued investments in infrastructure were required to support new volume during
the year, putting pressure on our gross margins. We also worked to
establish key strategic relationships we believe will effectively position
us for bottom- line growth in 2008.?
Adtegrity.Com’s primary business is the delivery of interactive
advertising and marketing services. Since its founding in 1999, the company
consistently ranked among the top 10 online advertising networks in the
world. Adtegrity currently serves thousands of website clients and delivers
billions of advertising impressions each month to tens of millions of
unique users.
For more information, click on Adtegrity.Com
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