PLEASANT RIDGE ? Interactive Promotions Leader ePrize on Monday announced the introduction of a product development division that will drive the invention of new online and mobile marketing products. Led by Senior Vice President Drew Bennett and other hand-picked senior leaders from within the ePrize team, the 22-member team acts as a research and development division within the company.
The division?s first innovation is ePrize Secured, a product clients can use in conjunction with ePrize interactive promotions to signify data security and integrity, similar to the VeriSign seal.
On the back end, ePrize clients can benefit from this new offering by coupled with ePrize?s Secure Anti-Fraud Environment technology built into ePrize Secured promotions. For promotions participants, this seal increases comfort with entering personal information and creates enhanced legitimacy for the promotions. This value-added product is available at no additional fee to ePrize clients.
?This proactive stance on R&D prepares us to be not only current with technology but also three steps ahead of future technology,? said Josh Linkner, founder and CEO of ePrize. ?By optimizing our mix of products and services to anticipate our clients? needs, we expect to enhance both their success and ours as interactive promotions graduate to even higher levels of sophistication.?
Within the next six months, ePrize plans to roll out new social media, mobile and global products. In addition to the widgets ePrize already creates and deploys for clients to raise promotion campaign awareness and participation among social networkers, ePrize is developing deeper, rich-media applications for social networking functionality. Mobile promotions also will increase in rich-media capabilities. Globally, ePrize will be able to offer more services to marketers, agencies and other third party resellers with enhanced localization of existing offerings.
?As we head more toward the software-as-a-service, or on-demand, model, we will continue to make our offerings multilingual so we can virtually service the 36 countries outside the Unites States in which we are already running promotions,? said Linkner.
ePrize clients will benefit as well from enhanced reporting and analytic tools to optimize campaign results and increase efficiency of marketing spends. These ongoing technology improvements will be released quarterly.
For more information, click on ePrize.Com
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