ANN ARBOR Enlighten won a Silver ADDY Award last week for its work developing the web site showcasing Audis luxury flagship sedan, the 2004 A8 L one of only six projects nationally to be honored in the category for best Flash-based consumer web site.
The A8 L web site immerses users in the vehicle’s innovations including its all-aluminum body, adaptive air suspension, and revolutionary Multi Media Interface. Based on a 3D model developed directly from proprietary CAD data, the Envision
section offers a series of large-scale, interactive images allowing the user to see the car from multiple angles.
The Explore section features a host of rich media movies, animations, illustrations and instructional videos and serves as the authoritative guide to cars technical innovations. Tight integration with the Audi brand site also ensures that visitors always have quick and easy access to shopping functions such as configure, compare and contact a dealer.
Recent research from Forrester, JD Power and Jupiter have clearly demonstrated the Internets decisive role in the automotive shopping process, said Enlighten CEO Steve Glauberman. With a growing number of consumers making final purchase decisions online before they even visit a dealership, its imperative that websites evolve to become emotive as well as informational; persuasive as well as functional.
To view the award winning site, click on AudiUSA.Com
Enlighten also was ranked as one of the nation’s top interactive agencies by Advertising Age. Enlighten ranked No. 26 with 2003 revenues of $9.5 million. Also cracking the Top 100 from Michigan was Fry of Ann Arbor, ranked No. 13 with revenues of $21 million. Biggs Gilmore of Kalamazoo was ranked No. 56 with 2003 revenues of $3.2 million.
The top spot went to Digitas of Boston, with 2003 revenues of $84 million; No. 100 was StrategixInteractive of Baltimore with $1.3 million in revenues last year.
