DETROIT – DesignworksUSA Tuesday Verena Kloos president of the California design house owned by BMW AG. Kloos replaces Adrian van Hooydonk, who was recently named head of design for BMW brand vehicles.
Kloos most recently was head of DaimlerChryslers Advanced Design studio in Italy where she was responsible for interior design on future Mercedes and Chrysler brand vehicles. She was also design director for Volkswagens U.S. design center in Simi Valley, California, from 1991 to 1994.
Designworks has led BMW design efforts on vehicles including the current 7-Series, 1-Series, and Z4. But the studio does considerable work for other clients. BMW provides 60 percent of Designworks business; the rest comes from a diverse group of clients including Adidas, Atomic Snowboards, Nokia, Microsoft, Hewlett-Packard, office furniture maker izzydesign, and John Deere.
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