ROCHESTER HILLS – Autoweb, which provides software-based data management and business-process automation solutions, has changed its nane to Trubiquity ? a name coined to reflect Autoweb’s 2007 acquisition of European-based Secorex. The company will debut its new name at the SAE World Congress in Detroit April 14.
?Autoweb?s new name and identity are direct results of our acquisition of Secorex and our mission to connect enterprises around the globe,? said Nino DiCosmo, Autoweb?s president and CEO. ?As Trubiquity, we have combined the best of both companies to become the only truly global provider of data exchange and business-process automation software solutions – serving 5,200 manufacturing and supply chain customers in more than 40 countries.?
The name Trubiquity comes from combining the words ?truly? and ?ubiquitous.? It explains the company?s ability to offer customers a truly ubiquitous business-process automation solution, said Mimi Miles, vice president of marketing.
?For several months, we?ve worked to create a new identity,? he said. ?We chose a name that describes our unique ability to connect organizations and their business partners all the time, everywhere around the globe.?
In addition to the new name, Autoweb?s core product IP-Exchange also will be re-named TRUExchange.
The official launch of the Trubiquity brand will take place at two key international trade shows in April. The North American unveiling will take place at the SAE 2008 World Congress (April 14-17) in Detroit, Michigan. The European launch of the Trubiquity brand name will take place at the 2008 CONTROL Fair (April 22-25) in Stuttgart, Germany.
Based in Rochester Hills, with European headquarters in Germany and the U.K., Trubiquity (formerly Autoweb) provides global data exchange and business-process automation software for manufacturers and suppliers. The company provides a single, software-as-a-service-based business process network connecting enterprises across all global communication protocols and standards. Trubiquity?s solutions can be accessed all the time, everywhere around the globe.
Trubiquity has more than 5,200 customers in 40 countries, with more than 80 global sales partners. As Autoweb, the company was named one of the ?Michigan 50 Companies to Watch? in 2008.
Trubiquity?s customers are some of the world?s leading automotive manufacturers and their suppliers, including Chrysler, Ford, General Motors, Honda, Mitsubishi and Nissan, as well as BAE Systems, Behr, Federal Mogul, Hella, Honeywell Aerospace, Johnson Controls, Lear, Metaldyne and Visteon.
For more information, click on Trubiquity.Com
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