How To Advertise To Generation C Focus Of aimWest Update June 15

GRAND RAPIDS – Alex Gonzalez returns June 15 from Google to talk about Generation C, a group of digital users who thrive on four principles: Connection, Community, Creation and Curation. Brands who understand this new generation, their passions, and their needs, can create a stronger connection with potential buyers.

This presentation will focus on getting to know Generation C, understanding their influence in the digital space, and learning how to create effective advertising for this new “generation.” Come learn about millennials, their behavior on YouTube and the digital space, their passions/needs, and how marketers can effectively reach them. It’s not an age group; it’s an attitude and mindset.

REGISTER TODAY!
Register early and reserve your spot today! Join us on June 15th for some great food, a speaker, and great drinks!

Event Details:
Google Presents:
Gen C – The YouTube Generation
Date: Wednesday, June 15
Registration & Networking: 5:01 p.m.
Presentation: 6 p.m.
After-Party: 7 p.m.
Location: The Waldron Public House
58 Ionia Ave SW, Grand Rapids 49503

About the Author: Mike Brennan

Founder of Michigan News Network, and serves as CEO, as well as Editor & Publisher of MITECHNEWS.COM. Brennan has worked since 1980 as a technology writer at newspapers in New York, NY, San Jose, CA., Seattle, WA., Memphis, TN., Detroit, MI., and London, England. He co-founded and served as managing editor of Pacific Rim News Service (SEATTLE), which developed a network of more than 100 freelance journalists in 17 Asia-Pacific countries.