ANN ARBOR, Mich. — Executive ghostwriting is evolving fast, but one thing hasn’t changed: credibility still matters. AI tools can assemble words quickly, yet they can’t replicate a veteran journalist’s ability to interview, challenge assumptions, recognize what’s newsworthy, and shape ideas into a clear point of view.
That’s why longtime Michigan technology journalist Mike Brennan has announced a new offering focused on helping executives communicate with clarity, consistency, and authority. After decades of reporting on business, innovation, public policy, and emerging technology, Brennan is expanding his work to support leaders who want their insights to show up professionally across the digital channels where reputation is built and decisions are influenced.
For many executives, the challenge is not having enough ideas. It’s finding the time to turn experience into content that sounds like them, reflects their values, and holds up under scrutiny. Generic writing can do more harm than good—mainly when the audience includes customers, partners, investors, employees, boards, and media who can spot “filler” instantly.
Executive Ghostwriting Built on Real Journalism Standards
Brennan’s career spans more than four decades across newspapers, trade publications, and technology journalism. He has built his reputation by interviewing executives, founders, policymakers, and operators—then translating complex topics into stories that are accurate, readable, and relevant.
That experience becomes the foundation for an authentic executive ghostwriting experience. The goal is not to inflate an ego or chase buzzwords. The goal is to present ideas with the same qualities that earn trust in journalism: precise positioning, real substance, and a voice that sounds human.
In practice, this means the writing process starts with listening. Brennan works to understand how the executive thinks, how the organization serves its market, and what the audience truly needs to know. Then he develops content that is structured, professional, and easy to publish—without putting another burden on the executive’s calendar.
Why Executive Communication Can’t Be Left to “Generic Content”
Many leaders have experimented with AI-generated drafts or inexpensive writing support, only to find the results feel interchangeable. The content may look “fine” on the surface, but it often fails in the moments that matter most:
- No interviewing depth: Without the right questions, the best ideas never come out.
- Weak narrative judgment: The draft doesn’t know what’s strategically important—or what’s risky to say.
- Flat executive voice: The writing reads like a template, not a leader with real experience.
- Missed positioning: It doesn’t connect insights to authority, differentiation, and trust.
Executives don’t need “more content.” They need communication that can stand behind their reputation and support their goals—whether that goal is industry leadership, customer confidence, stakeholder alignment, or market visibility.
What Executives Receive from Executive Ghostwriting Support
Brennan’s offering combines two needs executives commonly struggle to manage at the same time: (1) professional writing that captures a leader’s voice and point of view, and (2) reliable delivery across the channels where the content is intended to perform.
Instead of treating writing as a one-off project, the service is designed to help executives show up consistently with content structured for publication, repurposing, and sharing over time. Depending on the executive’s goals, content may include:
- Executive articles and blog posts
- LinkedIn thought leadership content and short-form posts
- Press releases and announcements
- Newsletter and website copy
- Speeches, scripts, and talking points
Consistency is the differentiator. Leaders who publish occasionally may get short bursts of attention. Leaders who publish with intention—month after month—build familiarity, credibility, and momentum.
Executive Ghostwriting Process: From Interview to Publish-Ready Content
To keep the experience practical for busy leaders, Brennan uses a streamlined, editorial-style workflow that respects the executive’s time while maintaining quality and clarity:
- Discovery and alignment: Goals, audience, topics, tone, and cadence are clarified.
- Content direction: A plan is established for the types of content that will be created and where it will appear.
- Interview and drafting: Brennan interviews the executive when needed, drafts content, and refines based on feedback.
- Approval: The executive approves the final version quickly, without getting dragged into endless rewrites.
- Digital delivery: The content is formatted and prepared for publishing, scheduling, or distribution based on the agreed channels.
Because the process is built on real reporting and editing discipline, the executive does not need to “become a writer.” They simply need to bring their point of view and experience to the conversation.
Announcing a New Option for Leaders Who Want Clarity and Credibility
This announcement is aimed at executives who are tired of content that feels generic, rushed, or disconnected from their actual expertise. Brennan’s work is designed for leaders who want their communication to be:
- Accurate: Clear claims, grounded reasoning, and responsible tone.
- Strategic: Content that supports reputation, positioning, and trust.
- Readable: Professional writing that real people will actually finish.
- Consistent: A cadence that builds familiarity and authority over time.
Executive communication is now part of how markets evaluate leadership. When customers, partners, and stakeholders look up an executive, they are not only looking for a title—they are looking for signals of competence, clarity, and credibility.
One mid-article reference for readers who want full details: Mike Brennan’s ghostwriting services page outlines the full scope of writing support and digital delivery options.
Next Step: Schedule a Conversation with Mike Brennan
Executives interested in professional ghostwriting support and content delivery can reach out directly to discuss goals, audience, cadence, and the best content mix for the next quarter.
If you’re ready to turn your experience and insights into clear, credible thought leadership—and have it delivered consistently across the channels that matter—I’d be glad to talk.
Schedule a discovery call to discuss your goals, audience, and how executive ghostwriting can support your leadership presence.
Email: [email protected]
Phone: +1-734-786-2644
LinkedIn: linkedin.com/in/michaeljbrennan
