ZEELAND – Lakeshore Advantage, with support from partners at The Right Place, Greater Muskegon Economic Development, Michigan Manufacturing Technology Center-West, and Michigan Economic Development Corporation, launched a West Michigan Industry 4.0 campaign to increase manufacturers’ smart manufacturing technology adoption readiness. Implementing Industry 4.0 technologies into operations helps manufacturers to create opportunities for improved efficiency, higher revenues, and increased innovation.

“With one in three of our region’s jobs in manufacturing, Industry 4.0 technologies are essential to West Michigan’s economic health,” said Jennifer Owens, Lakeshore Advantage President. “This campaign will help to secure our region’s place as an Industry 4.0 leader, recognizing West Michigan as the place to be for leading edge manufacturing technologies. We are grateful to our partners for collaborating on this initiative and are excited to continue working with employers and smart manufacturing implementers as we focus on our region’s industry success.”

Lakeshore Advantage received $92,787 in state grant funding to increase manufacturers’ Industry 4.0 technology adoption readiness. Close collaboration with regional economic development partners allows for the initiative to be extended to Ottawa, Allegan, Muskegon, and Kent counties’ employers.

“We are eager to launch this campaign to help our region’s manufacturers increase their global competitiveness through Industry 4.0 resources,” said Randy Thelen, President & CEO, The Right Place, Inc. “We need to drive new prosperity in our community, so it’s imperative that we empower businesses with the education and assets necessary for them to benefit from smart technologies and automation.”

The campaign includes a readiness assessment, informational case study videos, and a website where employers can learn more about statewide resources and tools available to them. These new resources will make Industry 4.0 and its benefits relevant to area manufacturers and connect them with next steps to implement new technologies.

“We strongly encourage area manufacturers to visit the website where they can hear directly from other companies about how Industry 4.0 has improved their business,” said Morgan Carroll, Director of Business Development for Greater Muskegon Economic Development. “They can also access the assessment tool on the site at no cost. It will take them through a series of detailed questions to help identify areas within their organization that may need attention if they are going to remain competitive. This is something that every manufacturer should take advantage of.”

“For Michigan to remain a global leader in manufacturing, it’s critical that we work together with manufacturers across the regional supply chain to ensure we are keeping up, and continuing to lead, in the next revolution in manufacturing,” said Natalie Chmiko, Vice President, Pure Michigan Business Connect and International Trade, MEDC. “We are pleased to support these efforts in West Michigan to help prepare our manufacturers to adopt industry 4.0 technologies and reimagine how processes work and products are made in the 21st century.”

To view the Industry 4.0 website, click here: https://i40.thecenterwest.org/. To learn more about how the state of Michigan is preparing the manufacturing workforce for the future, visit www.michiganbusiness.org/industry4-0.