DETROIT – The marketplace and the economy are in a persistent state of change. It has forced the customers into a myriad of different purchasing phases. Now, as a business, how you primarily pivot your marketing plan to cater to the needs can indeed make or break your business.
So, instead of just going on with your’ business as usual’, which your customers might find utterly insensitive or just overcorrecting and swamping your customers with exhausting data and information, there are a few marketing strategies that you can adopt, which will 100 percent work in your favor.
We spoke to marketing experts and business owners from reputed platforms like TrumpLearning and a few others to prepare this list.
So, let us get started and take a quick look at a few ways that you can alter your marketing plan to reach your audience better in this time of global economic upheaval.
Put forth the actual relevance of your service or product.
As times have changed, the customers’ needs have also changed. Thus, the relevance of your service or the product must adjust too. It is quintessential to emphasize and put forth to your customer how your product or service is still something that they need or how it can be beneficial in this current state of affairs. It could either mean shifting your focus from one product to another or just simplifying the unique ways your current product can cater to your audience’s needs. James, a marketing expert of EduWorldUSA, which is a homework help providing platform, says that in this time when the schools are shut, a lot of students are taking up online education, so they provide the students with homework help, new courses, and assistance to get clear A’s in their assignments.
Nonetheless, in this time of pandemic and the impending possible recession, both brands and leaders have an opportunity to make an additional effort to connect with their already anxious customers. It is time you give adequate relevance to your products and services.
Work on your email marketing campaign
At present, all the brands need to focus on adaptively altering their email marketing campaigns and addresses the unique challenges that the customers are facing.
So, get over the standard marketing content that you have always offered via emails. It is time you change the content and look for newer ways to cater to the customers’ expectations. You have to, of course, stick to your brands, but you can be conscious of how your emails add value to your customers.
Cater to the current needs of the customers
Brian, a marketing head of TAE, says that at the moment, their primary goal is to cater to the needs of the customers and help them deal with the new reality of pandemic. Your aim at the moment should not be to go on to promote your offer blatantly.
In this time, it would be a particularly good idea to offer thoughtful promotions and helpful tools, which can help you build prolonged brand loyalty and awareness. You need to continually think of newer ways to help your customers pick your product or service.
So, be it by just promoting your online service, or providing them live chat support, or offering curbside pickup, do everything that you can to build a stronger connection with your customers.
Work harder on your digital marketing efforts.
The times are such that now your customers are online. So, you have to be online too. Now, is the time you give adequate importance to digital marketing efforts, such as Search Engine Optimization, Paid Ads, and email marketing?
Further, you should keep your website updated and establish yourself as a thoughtful leader by way of your social media, blogs, videos, and other digital content. If you have an adequate marketing budget, you can even hire a social media marketing manager who can work to boost your digital visibility.
Inform them about the critical information
Dan, a marketing executive of TFTH, says that they have a simple objective, i.e., to maintain an open line of correspondence with the audience and they are well regarded for their honesty and transparency. Every industry and state has its own rules and guidelines.
So, let the customers know how the situation has impacted you and your business. It would be good to update your business hours on the Google business listing and your website.
In some cases, you might have to shut down your business for a while; even then, do not stop communicating with your audience. They should know that you are still out there, and they would want to know how soon you can make a comeback. It is particularly crucial for small businesses. Customers are worried about you, so it would be good to share the necessary updates and messages regularly.